Also, Apple's FaceTime software only works with Mac OS and iOS, so its ability to be used for inter-platform video calling or conferences are limited to just Apple's customers. It is Apple's broad consumer focus that has kept Apple's FaceTime video chat feature limited to just 32 participants. But he made it clear that his goal was to broaden Apple's user base and he began to do that the following year with the release of the candy-colored iMacs and soon began tying all of their products to an Apple closed eco-system of hardware, software, and services. When Steve Jobs came back to Apple in 1997, he told me that one of the ways he was going to save Apple was to go back and focus on meeting the needs of his core customers, which were the engineers, DTP, and graphic artists that made the Mac successful. I mention above that Apple's decision to focus FaceTime on a broad audience and not the enterprise was a calculated decision. This partnership was driven primarily because of the thousands of iPhones being bought and used by IBM employees and they needed mobile access to their enterprise software and solutions.Īlthough Apple does not make a major push to the enterprise in general, Macs, iPads, and iPhones by the millions are in use in large, medium and small business and becomes a supplier to enterprise somewhat by default. new packaged offerings from IBM for device activation, supply and management".new AppleCare® service and support offering tailored to the needs of the enterprise and.unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration.a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad."The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change-grounded in four core capabilities: Apple's only other foray into higher-end business and enterprise with a concentrated effort was in 2014 when IBM and Apple joined forces to work together to transform enterprise mobility.